A deep-dive into the re-design of the checkout of deBijenkorf.nl, from the perspective of UX-design & -research. Why did de Bijenkorf decide to do this? How did they go about it? And what lessons did they learn?
Speaker is Kamil van Buuren, a senior UX designer & researcher at de Bijenkorf. He focuses on website- and app-optimization which he calls “UX optimization”. Kamil’s goal is to make useful, usable digital products, that look good and that delight users. In close collaboration with product owners and taking into account the business strategy and brand identity.
Simon Carmiggeltstraat 6-50
1011 DJ Amsterdam